TY  - BOOK
AU  - Subramanyan, Bhuvana
TI  - Power of emotional marketing: brands that resonate
SN  - 9788198094926
U1  - 658.8343 
PY  - 2024///
CY  - India
PB  - ZebraLearn
KW  - Consumer behavior
KW  - Emotional branding and marketing
KW  - Emotional driven ads
N1  - includes acknowledgements and references
ER  -